When sharing some of the top lessons he learned during his successful career, he advises that we should, “Never underestimate how much of your success is due to things you do not control.” “I believe that it is extremely important that any company, individual, or team, realizes that success is combining what I call the story and the spreadsheet,” says Tobaccowala who emphasizes that the human element is still very important to business as he reflects, “If a company allows growth, purpose, and connections, it begins to attract talent.” Tobaccowala shares why he thinks businesses fail when they focus too much on numbers on data. Then Tobaccowala tells us why he wrote “Restoring the Soul of Business” and what it means to be human in light of all the technology and data that’s flying around us as well as the impact storytelling still has. We discuss Tobaccowala’s long career at Publicis Groupe. During this 199th episode of “Marketing Today,” I interview Rishad Tobaccowala, author of the new book, Restoring the Soul of Business: Staying Human in the Age of Data.
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